Turning Fundraising Into a Product for Founders: Story of Jagriti & Predict Growth
With a background in tech, Jagriti is using her expertise and her startup to create solutions that simplify the fundraising and financial planning process for startups. Read her story here.
A founder, product builder, and our Pitch Perfect partner, Jagriti, is on a mission to simplify and streamline the startup execution journey for founders.
With Predict Growth, she’s building an all-in-one, tech-enabled platform designed to be a founder's co-pilot—supporting them at every step of their journey, from crafting business plans to creating pitch decks, financial models, and data rooms, all in a single tool.
Hi, I’m Jagriti Shreya, and at heart, I’m a product-building fanatic. After nearly a decade in the tech industry, designing and delivering SaaS solutions, I’ve found myself in a place I never thought I’d be—running my startup.
For years, I thought I’d continue climbing the corporate ladder or working with growth-stage startups. But life had other ideas. Looking back, every step along the way—every product I worked on, every mistake I witnessed, and every opportunity I took—prepared me for this moment.
Today, I’m building Predict Growth, and it’s been a wild ride, filled with challenges, lessons, and moments that have pushed me far outside my comfort zone.
How My Career Break Changed Everything
When I returned to work after a career break, I thought I’d just pick up where I left off. I joined a startup, excited to dive back in. But within a few months, I felt it in my gut: this wasn’t it. I wondered, Is this really what I want to do for the rest of my life?
I had too much potential bottled up, and I realised I wanted to use it for something of my own.
Was it easy? No! My life felt “wired” to follow a typical timeline: study hard, get a job, get married, have kids. You know the drill. “20 pe college, 25 pe shaadi, 30 pe bache”—that was the script for my generation.
Starting something of my own? That felt too far-fetched.
What Inspired Predict Growth
During my 9-5 phase, I worked closely with many startups. It was inspiring, but I also noticed recurring problems. Founders were making big mistakes with fundraising and managing their money.
The career break to embrace motherhood turned out to be the wake-up call I didn’t know I needed. It gave me space to reflect and see the bigger picture.
There was no proper cash flow planning, no one tracked runaway rates, and businesses were entering the market with half-baked, unvalidated ideas. It was chaos, and I thought, Why isn’t anyone fixing this?
That’s when the idea for Predict Growth was born.
I moved back to India to start my life and my business, and it was lonely, overwhelming, and, honestly, far more complicated than I’d imagined. Everything felt new and unfamiliar—the environment, the work culture, the networks I needed to build. It was as if I had to rebuild my personal and professional identity.
Mistakes, Pivots, and Building Something That Works
One of the biggest mistakes I made early on was not hiring a tech co-founder or having a full-time tech team. I thought I could manage without it, but I quickly learned otherwise.
As I started building my product, I talked to hundreds of founders through communities like Razorpay Rize and beyond. One realisation hit me hard: My first product idea wasn’t quite right. I was building something that founders might use once or twice a year—so I needed to find my point of stickiness. I didn’t want to be another tool in an already crowded marketplace.
I knew I had to pivot.
That’s when the idea struck me: How do you productise something like a model and a strategic plan of execution which relies entirely on a founder’s story? It’s still such a service-heavy industry—relying on agencies, consultants, or one-off solutions. I wanted to change that and make it simpler, scalable, and accessible for every founder.
So, I created an AI copilot to build their business plans and teaser decks. All in a simple founder centric tool. Most founders struggle with this—it’s often the hardest part of fundraising. The response has been amazing. Our first 10 customers came from the Razorpay Rize community, and every day, I see how much value we’re creating for them.
What’s worked well for me is that I’m building for founders—as a founder myself. I go to them for advice, feedback, and ideas, and they, in turn, become customers.
Sharing Wins, Losses, and Everything in Between
One thing that truly keeps me going on this crazy startup journey is my amazing team. They’re the backbone of everything we do at Predict Growth, and I honestly couldn’t have come this far without them.
I’ve also learned the importance of honesty with myself and my team. When we lose a deal, I share it. When we win, we celebrate together. I also make it a point to ask for their advice and include them in decisions. I want them to feel like they’re not just working for me—they’re working with me, building this vision together.
As a team, today we have helped over 200 founders use our tool to build their startup plans and we are just getting started.
Balancing Motherhood and Entrepreneurship
Being a founder and a mother is not easy. Two things work against me: I’m a solo founder, and I’m balancing a business with motherhood.
There are days when it feels like too much. I’ve had my fair share of breakdowns. When that happens, I take a step back. Whether it’s a few hours or a whole day, I give myself permission to pause. Sometimes, I’ll binge-watch a show or just sit and do nothing. It helps me reset.
If I weren’t building Predict Growth, I’d probably be doing something for working moms. Being a mom and a professional is like juggling a hundred things at once—there’s always a ball in the air, and you’re constantly worried about dropping one. I know how hard it is to balance the demands of work, family, and personal aspirations.
Mothers experience an incredible amount of mental strain. There is constant pressure to be perfect at everything—whether it’s parenting, maintaining a household, or succeeding in your career. That’s why I’ve always wanted to create a support system for moms—a space where they can feel seen, heard, and understood.
My Advice to Founders
Building a startup is much more than solving problems. It’s about solving the right problems for your customers. I’ve learned that the road may not always be smooth, but with the right people around you, the wins feel sweeter, and the losses become lessons.
To all founders: trust your journey, embrace the lessons, and never stop building.Don't underestimate the power of documentation and take calculated steps. Also, don’t forget to write things down.
At Razorpay Rize, we’re lucky to have Jagriti Shreya as part of our community. As a founder and product-builder, she’s not only passionate about her own venture but also genuinely dedicated to helping other entrepreneurs succeed.
Through her role as our Pitch Perfect partner, Jagriti has been a huge support for founders looking to refine their pitch decks and tell their stories in a way that resonates with investors. She understands the ups and downs of the startup journey and uses her experience to guide others through the complexities of fundraising.
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