Creating for Creators: The Story of Magicroll.ai & Aayushi
Aayushi’s journey with Magicroll.ai is a story many aspiring founders can relate to: a spark ignited in college, countless challenges, and the joy of seeing the hard work pay off. Check it out here!
Aayushi Singh wears many hats—she's a product person, a dedicated daughter, a passionate writer, and a driven entrepreneur. With a background in technology and a passion for creativity, she combines her expertise in building Magicroll.ai, an AI motion graphics editor that edits videos 15x faster than usual methods.
Growing up in a small town in Bihar, where the biggest achievements often involved securing a government job, I always thought I’d end up preparing for the UPSC exams, just like everyone else in my family. I had it all planned out - get my BTech in mechanical engineering and then hit the books for UPSC.
But, as it turns out, life had a different script for me!
Discovering the Entrepreneurial Bug
In my first year of college, I stumbled upon the innovation cell, and everything changed. The idea of creating something from the ground up struck a chord with me. Even though coding wasn’t my first love, I couldn’t ignore my curiosity.
That’s when I discovered open-source contributions, eventually leading me to Outreachy, the world’s largest internship platform for women in tech. This journey opened my eyes to a whole new world in tech, working on projects for big names like Mozilla Firefox and Microsoft.
My first startup was Hattyhood- an innovative graphic e-commerce startup revolutionising the custom merchandise and corporate gifting industry. The idea was to bridge the gap between small-town wholesalers and corporates.
The Rollercoaster Ride to Launch
In my final year of college, I found myself drawn to the creator economy—a space that was exploding with potential but also filled with challenges. Around the same time, my now co-founder pivoted his startup into what Magicroll.ai is today, and I joined it.
Back then, we had no product, just a clear idea of what to build and how we wanted to enter the market. We moved forward with just one vision- to simplify video editing for creators by eliminating the manual effort that was slowing them down.
Then we got our big break! We got accepted into the 1st Cohort of the Change Engine Accelerator Program, an innovation ecosystem builder.
For the next six months, life was a blur. We spent our days talking to potential users, constantly tweaking our ideas, and trying to turn our vision into something real. It wasn’t easy—there were moments when we doubted ourselves, when feedback from users felt like a punch in the gut, and when we realised that what we had initially envisioned might not be enough.
Our competitors were offering solutions that still required manual effort, but we were committed to making video editing as effortless as possible.
That relentless hard work paid off when we won the National MSME award for product innovation, a validation of everything we had been working towards. And just last month, we took another big step—we launched the beta version of Magicroll.ai.
We are also backed by NVIDIA Inception, Microsoft for Founders and IMAGE COE STPI by the Government of India.
Despite being a lean team of just five people, we were blown away by the response. In just the first phase, 1,600+ creators signed up to try our platform.
Woman in Product: The Journey
Coming from a mechanical engineering background, I was already used to being one of the few women in the room. Surprisingly, this background prepared me for the product industry's challenges. Fortunately, I’ve always had supportive co-founders and friends who encouraged me.
I believe that grit and clarity of thought can make a huge difference. Staying true to my own opinion, even when others try to sway me, has helped me stay focused on my goals. I've realised that it's the small, everyday changes we make that really add up to big transformations over time. We all have our struggles, but those little steps can lead to amazing progress in our lives.
But apart from all the critics I’ve had, It was myself who was the toughest to crack. I had tonnes of hard decisions to make and questions to answer.
Should I take the plunge into entrepreneurship?
Was I ready to leave behind the stability of a 9-to-5 for the unpredictable world of startups?
If you’d asked me years ago,
“If not this, what would you be doing?”
I’d have said I’d be buried in UPSC books. Now, I can’t imagine doing anything but this. The startup life is full of ups and downs, but it’s where I found my purpose. And that’s what keeps me going every day.
I am happy spending 9-to-9 for an idea, I believe in!
Dance, Team Spirit, and Comfort Food: My Survival Kit
On the tough days, I turn to my lifelong passion for Kathak dance. It’s my escape and my way of grounding myself when things get overwhelming. And when it’s not dance, it’s my team. We sit together, eat the best food we can find, and talk things through.
It’s those little moments that keep us going!
What’s Next for you and Magicroll?
What’s next for Magicroll and me is all about growth—both for the product and for us as a team.
We’re on the cusp of launching an updated version of Magicroll, and I’m buzzing with excitement. It’s still early days, but seeing the initial traction we’ve had, this feels like the beginning of something much bigger.
On a personal level, I’m excited to dive deeper into product, talking to my users and community-building. There’s a lot of work ahead, but it’s a thrilling journey!
At Rize, we're super excited to share Aayushi Singh’s journey with you. It’s a story that many of us dream about but are often hesitant to take the leap. Aayushi was all set to take the traditional route and prepare for the UPSC exams, but then she did something amazing—she listened to her heart.
Now, as she’s getting ready to launch the next version of Magicroll.ai and continues to inspire many, Aayushi captures what Rize is all about. Her story is a nudge for all of us who dream of doing something different—to chase those dreams and create our own definition of success. We can hardly wait to see where her next steps will lead!
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