A Small-Town Journey That Reached Shark Tank India: The Story of Aaditya & Multibagg AI
Aaditya Aanand is a tier-3–raised founder building Multibagg AI with a simple goal: make investing research and tracking more accessible, structured, and thoughtful.
Aaditya Aanand is a founder whose journey began far from startup hubs and pitch rooms, in a tier-3 town in Bihar. Shaped by responsibility from an early age, Aaditya took the long road- building deep experience in finance and technology before choosing to make something of his own.
Today, through Multibagg AI, he’s working to simplify how everyday Indians discover, research, and track companies, bringing institutional-grade thinking to retail investors.
Where I Come From
I always wanted to build something of my own. That desire was there from a very young age. But entrepreneurship is a luxury, and for a long time, I couldn’t afford it.
I come from a small town called Munger, about 180 kilometres from Patna, Bihar. It’s not the kind of place where you grow up hearing about startups or venture capital. You grow up learning responsibility early. You learn to be careful & grateful.
My family background has shaped a lot of who I am. My grandfather lost his entire family during the plague. My father carried heavy financial debt for most of his life. There were days growing up when food itself felt uncertain. When that’s your reality, emotions don’t come first- survival does.
The Turning Point
Coming from a small town, exposure was limited. I didn’t always know what was possible or what path to take. My elder brother played a considerable role here. He studied in a government school and didn’t go to IIT, but he made sure every question I had was answered.
I was part of the Super 30 batch. I still remember the day Anand Sir checked my roll number and said, “Aapka IIT mein ho gaya.” That one sentence changed my life.
Getting into IIT Kanpur was a signal. A signal that maybe I could be the person who changes the direction of my generation. I graduated from IIT Kanpur in 2018. Like many people from similar backgrounds, I didn’t jump into entrepreneurship right away. I had loans, responsibilities, and family expectations. Even a high-paying job doesn’t remove fear when people depend on you.
I worked at American Express and Goldman Sachs. Those years taught me how institutional finance really works- how decisions are made, how risk is measured, and how powerful good tools can be.
Why I Started Multibagg
India has never been an equity-mature market. Traditionally, we invested in gold, real estate, and fixed deposits. But after COVID, something shifted.
Today, nearly 12 crore Indians invest in equities, and SEBI expects that number to grow to 25 crore by 2030. But there is a problem! Retail investors are entering the market with limited tools, fragmented information, and heavy dependence on RAs or RIAs.That gap bothered me.
I wanted to build an institutional-grade investing tool that was modern, AI-native, easy to use, and still affordable. That’s how Multibagg AI came to life.
Starting Alone and Staying the Course
I started alone. For a short time, a childhood friend joined me, but the startup journey is long and overwhelming, and it’s not meant for everyone. It didn’t work out, and that’s okay.
I bootstrapped the first version with about 5–10 lakhs from my own savings and built the prototype. I spoke to VCs early and realised that prototypes don’t get funded- traction does. So I raised a friends-and-family round of around 65 lakhs, which gave me the runway to build correctly. Later, we raised from AJVC and now, Shark Tank India.
Somewhere along this journey, I also got married. My wife doesn’t hold a formal role in the company, but she’s been my constant support through every phase. She’s also the one who came up with the name Multibagg. In many ways, this company exists because she believed in me, during those uncertain times.
The Hardest Part of Building
One of the most complex parts of building has been learning to say no. There are always tempting opportunities, some very lucrative, but not everything aligns with your long-term vision.
Saying no is uncomfortable, especially when you’re still building.
But what helps are some moments that validate your vision, your dream! One moment that really stayed with me happened in early 2025. I got a Razorpay notification saying someone had bought our annual subscription for 5,000 rupees. It wasn’t a friend or family member. It was a stranger.
That was the day Multibagg truly became a business for me, when someone I didn’t know trusted our product enough to pay for it.
Good Days, Bad Days, and How I Stay Grounded
I’m not an emotionally expressive person. I’m never extremely happy or extremely sad. Maybe that comes from my childhood, when survival mattered more than celebration.
I believe deeply in God. I read a lot- both fiction and non-fiction. Right now, I’m reading Principles by Ray Dalio. Some of my favourite books are Crime and Punishment and Changing World Order. Reading helps me stay grounded when things get noisy.
Advice For First-Time Founders
If there’s one thing this journey has taught me, it’s that progress rarely comes from big, dramatic moments. It comes from showing up-quietly, repeatedly, and often without any immediate reward. 80% of winning is simply being present every single day, even when nothing seems to be working.
Discipline is what carries the work forward on days when confidence is low, energy is drained, and clarity feels distant.
Also, reduce your screen time. It helps more than people realise!
If Not This, Then What…
If I weren’t building Multibagg, I’d be writing.
I’m a very opinionated person, both politically and culturally, and I write every day. If not startups, I’d probably just read and write for the rest of my life. And, maybe that’s building something too.
What stands out most about Aaditya Aanand is the quiet seriousness with which he’s built his journey. Coming from a tier-3 town, he didn’t rush into entrepreneurship- he spent years learning, preparing, and understanding the problem deeply before choosing to build.
It’s the kind of story that reminds us that not all founders start with a leap; some start by showing up every day, and that’s just as powerful for the Razorpay Rize community.
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Aditya Good kept it up nice work