A Marketing Agency That Lives Online: The Story of Sagar & Cyringe.ai

Sagar Madhani, Founder of Cyringe.ai, has spent over a decade shaping how brands grow online- first through his agency, now through AI. Read his founder story here!

Nov 07, 2025

Sagar Madhani, Founder of Cyringe.ai, is a marketer-turned-tech builder who’s redefining how brands approach social media. Currently, he’s transforming years of hands-on marketing experience into building the world’s first intelligent social media marketing platform powered by AI.

I grew up in a typical middle-class Mumbai household- the kind where dreams are big, but budgets are not. My daily pocket money in college was ₹50. Travel, food, and “luxury” had to somehow fit inside that number. Most days, they didn’t, but those constraints shaped me.

One day, I bought a pair of headphones for ₹150, sold them on campus for ₹300 and suddenly realised: Value is not what it costs, it’s what it solves.

That tiny flip turned into a crash course in entrepreneurship. I started buying small products locally and selling them inside college, and that rush of building, selling, and delivering never left. That was 2010. And from that moment onwards, I knew I wasn’t going to grow up working inside ideas- I was going to build them.

Finding Purpose in College

While most of my classmates were figuring out careers, I was figuring out how to create them. I didn’t know the term “copywriter” yet, but I knew someday, something I create would be on a billboard.

Around this time, I met Kaushik Alva in the Bachelor of Mass Media (BMM) program. Two kids from cultural committees- hustling, building connections, dreaming bigger than our pockets allowed. We brainstormed ideas during chai breaks because that was the only time we could afford to dream.

Our first business idea was bold for that time (2012)- an online liquor delivery platform, but our families quickly shut it down. That closed door became a pivot. We turned to what we knew- youth culture, events, college communities and that birthed Eventelaan.

Building a Trend Before it was Trending

From 2011 to 2016, at a time when the startup ecosystem wasn’t noisy yet, we quietly built one of India’s earliest youth event networks. We promoted college fests, nightlife events, and gradually scaled up to major festivals and global artists.

From IIT Mood Indigo to NM Umang, from VH1 Supersonic and Electric Daisy Carnival to gigs with KK, Atif Aslam, Skrillex, Honey Singh, Sonu Nigam- we were in the heart of India’s cultural energy before “community building” became a LinkedIn trend. We built a network of 15,000+ students and turned a side-hustle into a movement.

We saw the power of digital communities before social media became saturated. That pattern-recognition muscle would serve me again in future.

Learning the “Boring” Part of Business

Once Eventelaan had run its course, I did something many entrepreneurs don’t talk about- I took up jobs. Not for financial security, but to learn discipline, systems, and the unsexy operational backbone of business. I wanted to understand the structure, process, and parts of entrepreneurship that excitement doesn’t teach.

I worked as a Senior Conceptualiser in 2 agencies, collaborating with brands such as Ola, Kellogg’s, Colgate, Sanofi, Mahindra, etc. This helped me understand how established agencies think, pitch, and execute.

That period taught me the difference between building a project and building a company. And those lessons built the foundation for my next chapter- Cyringe Digimedia.

Scaling Creativity

In 2017, Cyringe DigiMedia was born in a small bedroom with three people, a laptop, and a belief that creativity could build businesses. We didn’t have funding to register a company, so we took an advance from our first client.

That’s how the firm officially began. And with every campaign, every client, every late night, we snowballed. Over 8.5 years, we worked with 150+ brands across D2C, retail, hospitality, events, and celebrities- delivering millions of impressions and up to 5X ROI.

The Turning Point- When AI Entered the Room

2023–2024 shook the creative industry. I faced turbulence in both talent and structure. And at the same time, AI arrived- fast, loud, and transformative.

But here’s what I saw that most didn’t: AI tools were being built by engineers solving engineering problems. They could generate content, sure, but they didn’t understand how agencies operate or what actual brand building requires.

And, that’s when it hit me: What if we could build an AI that is an agency?

If I wanted to have a global impact, I couldn’t depend solely on service. I needed to build something that scaled knowledge, not just hours. That’s when one philosophy changed everything for me, inspired by Dr Velumani: Decide. Don’t discuss! When you decide, you commit. When you discuss, you leave escape routes.

And so, I decided.

Birth of Cyringe.ai

In 2025, I launched Cyringe.ai, the world’s first intelligent social media marketing platform powered by generative AI, built directly from my lived experience running an agency.

Cyringe.ai is built for:

Agencies that want to increase output & reduce TAT drastically
Small businesses that can’t afford agencies but still need high-quality brand marketing

I always say, it’s an agency that made it to the internet.

Because at the end of the day, that’s precisely what it is- all the intelligence, experience, and creativity of an agency, now available on-demand, 24x7, without the invoice shock or missed deadlines.

And to be honest, I didn’t build Cyringe.ai just to join the AI wave- I built it because I lived the problems it solves.

Hardest Phase as a Founder

Like every founder building something life-changing, I’m in the zone between chapters- investing everything into Cyringe.ai’s potential.

But I’ve learned one thing- nothing significant happens inside comfort zones. Growth isn’t a straight line; sometimes it’s a free fall before you fly. On the heavy days, I remind myself of a simple visual: when you outgrow a small fish tank, you have to jump to reach the bigger one. That little moment in the air? It’s uncomfortable. But it’s also where transformation happens.

Music keeps me sane - Divine, Eminem, and Dino James on loop. Meditation, breathwork and Vipassana help me reset when the noise gets loud. And my family, they’re my anchor. Without that support, the lows would feel much lower.

If Not This, Then…

Funny thing, back in 10th grade, every aptitude test I took pointed to one thing: music. If I weren’t building in tech and marketing today, I’d probably be producing EDM, DJing somewhere, or stuck in a studio layering beats at 2 a.m.

That love never left. It’s just waiting patiently while I build this chapter. And one day, when Cyringe.ai scales globally and I finally get the chance to breathe, I will open my own music studio.

What’s next?

Today, I’m obsessed with one mission: Blend human creativity with machine intelligence and build what the future of marketing should look like. Not just for big brands, but for every creator, every small business, and every young hustler who once sat with ₹50 in their pocket - just like I did.

In the next 3-5 years, I see Cyringe.ai becoming the default co-pilot for marketers worldwide- not replacing creativity, but amplifying it. I want solo entrepreneurs to have access to the same brand thinking that Fortune 500 companies pay millions for. Because marketing should no longer be a privilege of big budgets, but a superpower accessible to anyone with conviction and a reliable internet connection.

Sagar Madhani is one of those founders who reminds you that success isn’t about where you start, but how far you’re willing to go. From surviving on ₹50 a day in college to building one of India’s most promising AI-driven marketing platforms, his journey is all heart and hustle.

Sagar’s story feels familiar- a college kid who started small, learned by doing, failed, rebuilt, and kept showing up. After years of running a creative agency and working with 150+ brands, he decided to start over and build Cyringe.ai, a platform that brings the marketing agency to the internet.